Terms & Conditions

Effective: August 20, 2026
Last updated: August 20, 2026
Version: 1.0

These Terms & Conditions (the “Terms”) are a binding agreement between you and Liontude, LLC, a Florida limited liability company (“Liontude“, “we“, “our“, “us“), and govern your download and use of the Ruse mobile application for iOS and Android and any related services we provide through it (together, the “App“).

These Terms are the End User License Agreement for the App. On iOS they replace Apple’s Standard EULA.

By downloading, installing or using the App, you accept these Terms. If you do not accept them, do not use the App.

Where Ruse is available. Ruse is not currently offered to users located in the European Economic Area, the United Kingdom or Switzerland, and is not distributed through the app stores in those territories.

1. What Ruse is — and what it is not

Ruse lets you design a fictional contact and make your own phone ring with a simulated incoming call, either immediately, on a delay, or triggered discreetly. Depending on your plan, the call can play silence, an audio clip you recorded, an audio clip from our free library, an audio clip generated for you, or a short live conversation with an artificial-intelligence voice.

Read the following carefully. It describes real limits of the product, not legal boilerplate.

1.1 No real telephone call is ever placed. Ruse has no telephone number, no carrier and no dialling capability. The App simply causes an incoming-call screen to appear on your own device — on iOS through the operating system’s own call interface, and on Android through a call screen the App draws itself. Nothing is transmitted to any telephone network and no third party is ever called.

1.2 The AI can only call you. The App is technically incapable of dialling, contacting, messaging or connecting to any other person’s device. It is not, and cannot be used as, a system for calling anyone but yourself.

1.3 Ruse is not an emergency service. It does not contact police, fire, medical services or any emergency dispatcher, and it does not connect you to a human being. In an emergency, call your local emergency number (911 in the United States) or use your device’s built-in emergency features. Ruse is not a replacement for them and must not be used as one.

1.4 Ruse does not alert anyone on your behalf. The App does not share your location, does not notify a trusted contact, and does not send any alert to any person. The in-call safety word feature causes your own device to vibrate discreetly and nothing else — no message, no location and no notification is sent to anyone. If you need a feature that alerts another person, use a dedicated personal-safety service.

1.5 Ruse is not a monitoring, tracking or security service and gives no guarantee of your physical safety.

2. Eligibility and age

2.1 You must be 16 years of age or older to use the App. By using it you represent that you are 16 or older and have the legal capacity to enter into these Terms.

2.2 The App is not directed to children and we do not knowingly collect personal information from anyone under 16. If we learn that a user is under 16, we may terminate their access and delete associated data.

2.3 Where an app store or applicable law requires us to receive and act on an age signal or a parental-consent signal before you download the App or make a purchase, you agree that we may rely on the signal the app store provides.

3. Your session and your data on the device

3.1 The App creates an anonymous session when it first launches, producing a random identifier (your “Ruse ID“). You do not create an account, choose a username or supply a password, and we cannot identify you personally from it. You can view and copy your Ruse ID in Settings ▸ About.

3.2 Your content is stored on your device. Personas, exits, context text, photos and audio clips are stored locally on your phone.

3.3 There is currently no backup and no synchronisation. If you delete the App, reset your device, or move to a new device, your locally stored content is permanently lost and cannot be recovered by us. Purchases can be restored through the app store (see §10.8); your content cannot.

3.4 If we later introduce sign-in and cloud sync, we will tell you before your content leaves your device, and these Terms will be updated accordingly.

4. Licence

4.1 Subject to these Terms, we grant you a personal, limited, non-exclusive, non-transferable, non-sublicensable, revocable licence to install and use the App on a mobile device that you own or control, solely for your own personal use. Except as permitted in §4.3, you may not use the App commercially.

4.2 On iOS this licence is limited to Apple-branded products you own or control and is subject to the App Store Usage Rules (see §22.2). On Android it is subject to the Google Play Terms of Service.

4.3 Commercial use on a professional production set (film, television, theatre, training) is permitted, provided every person present has been informed that the call is simulated.

4.4 You may not: copy, modify, translate or create derivative works of the App; reverse engineer, decompile or disassemble it, or attempt to derive its source code, except to the extent this restriction is prohibited by law; rent, lease, lend, sell, sublicense or distribute it; remove or alter any proprietary notice; access the App or our servers by any means other than the App itself; use scripts, bots or automated tools against our services; circumvent, disable or interfere with any usage limit, quota, entitlement check or security feature; or use the App to build a competing product.

4.5 We reserve all rights not expressly granted.

5. Acceptable use

Ruse is a personal-safety and social-exit tool. You are solely responsible for how you use it and for every consequence of a simulated call you trigger.

5.1 You must not use the App to:

Obstruct or interfere with law enforcement, emergency responders, courts or any official proceeding, including creating a pretext to leave a police stop, a court appearance, an investigation, a deposition or an accident scene.
Fabricate evidence or an alibi, or create material intended to be presented as genuine in any legal, insurance, disciplinary, immigration or administrative proceeding.
Commit or facilitate fraud, obtain money, goods, services, credit or any benefit by deception, or induce anyone to act to their financial or legal detriment.
Impersonate a real, identifiable person, business, government agency or emergency service, or configure a persona whose name, photo, voice or content is intended to make a third party believe they are hearing a specific real individual or authority.
Harass, intimidate, stalk, coerce, defraud, alarm or manipulate any person, including using a simulated call to frighten someone, to gain leverage in a dispute, or as part of coercive or controlling behaviour.
Cause a false emergency, or lead any person to believe that emergency services have been contacted, are en route, or are on the line.
Deceive a person to whom you owe a duty of care, supervision or disclosure, including a minor in your care, a patient, a client, a student or an employee.
Use it in any situation where the distraction could endanger anyone, including while operating a vehicle, machinery or an aircraft.
Violate any law, regulation or third-party right, or breach any contract or workplace policy you are bound by.

5.2 Lawful deception. Ruse necessarily involves creating a false impression for the people physically around you. That is the product. These Terms permit it only where the deception is incidental, personal and harmless — leaving a date, ending a meeting, exiting a social situation, rehearsing a scene. The moment the deception is directed at obtaining something from someone, at an official body, or at a person’s detriment, it falls outside §5.1 and outside this licence.

5.3 We may investigate suspected violations and may suspend or terminate your access to server-dependent features without notice and without refund. We may disclose information to law enforcement where required by law or where we reasonably believe it is necessary to prevent serious harm.

6. Content you create

6.1 Recordings. The App lets you record audio with your device microphone. You may only record your own voice, or the voice of a person who has given you informed consent to be recorded. Recording laws vary — Florida and several other US states require the consent of every party to a recorded conversation, and many countries have equivalent or stricter rules. Complying with them is your responsibility, not ours.

6.2 Photos, names and context. You are responsible for any image, name, phone number or free-text context you enter. Do not use a photograph of a real person without their permission, and do not enter another person’s personal data.

6.3 Where your content goes. Personas, recordings and imported audio stay on your device. Free-text context you write for an AI conversation, and text you submit for AI script or audio generation, are transmitted to our servers and to our AI provider in order to produce the result you asked for. Details are in the Privacy Policy.

6.4 Licence to us. You keep ownership of your content. You grant us a limited, worldwide, royalty-free licence to host, process, transmit and display that content solely to operate the App and deliver the feature you requested. We do not use your content to train AI models, and we do not sell it. This licence ends when the content is deleted, except where retention is required by law.

6.5 Library audio. Audio clips from the Ruse library are licensed to you for personal use inside the App only. You may not extract, redistribute, resell or publish them.

7. AI features

7.1 You are interacting with an artificial-intelligence system. Live conversations are produced by a generative AI voice model. Generated scripts and generated audio clips are produced by AI. No human is on the line at any time.

7.2 Synthetic voice. All AI voices are synthetic voices from a prebuilt library. They do not replicate any specific real person. The App does not offer voice cloning.

7.3 Output is not reliable. AI-generated speech and text may be inaccurate, inconsistent, off-topic, repetitive, or may not follow the context you provided. Do not rely on anything an AI voice says as factual, professional, medical, legal or financial information. Outputs are not reviewed by us before you hear them.

7.4 No evidentiary value. AI-generated audio, scripts and conversations are fictional. They must not be represented as genuine recordings or used as evidence of anything.

7.5 Third-party AI processing. Live conversation and generated audio are produced using third-party AI infrastructure. Audio is transmitted to those providers to generate a response. See the Privacy Policy for who they are and what they receive.

7.6 Call duration. Live AI conversations end automatically after a short fixed duration, and end early after a period of silence. This is a deliberate design and cost control, not a fault.

8. Service limits and fair use

8.1 Some features are subject to limits that protect service availability and cost. These currently include daily limits on AI-generated scripts and AI-generated audio clips, a limited number of in-editor conversation previews per day, and a fixed maximum duration and silence timeout on every live AI conversation. Where a plan states a monthly allowance of live AI conversation time, that allowance is the agreed limit of your use and we may measure usage against it; we will tell you in the App before we begin doing so.

8.2 Current allowances are shown at the point of purchase and in the App. We may change quotas where necessary to keep the service viable or to prevent abuse. If a change materially reduces what you paid for during a paid term, we will give you notice under §12.

8.3 The library of pre-recorded audio clips, manual triggering of a call from inside the App, and recording your own voice are not subject to these quotas.

8.4 Quotas are per user. Attempting to reset, evade or multiply a quota — including by reinstalling the App, using multiple sessions, or modifying the App — is a breach of §4.4 and §5.

9. Reliability — read this before you rely on Ruse

9.1 We do not guarantee that a call will ring. The App depends on your device, its settings and third-party infrastructure that we do not control. A call may fail to ring, ring late, ring silently, or ring without the audio you configured.

9.2 Known dependencies outside our control, including: network availability; push delivery by Apple’s or Google’s push services; your device’s Focus, Do Not Disturb, silent mode and screen-time settings; battery, storage and background-activity state; and operating-system changes.

On iOS: whether you enabled Siri, Back Tap or “Allow Siri When Locked”; whether a paired Apple Watch is in range, where that trigger is available in your version of the App; and the known tendency of Back Tap to miss or misread gestures, which is a limitation of the operating system feature.

On Android: notification and full-screen-notification permissions; battery optimisation and Doze mode; and — significantly — the aggressive background-process restrictions applied by some manufacturers, which can delay or suppress a scheduled call entirely. If your device restricts background activity for Ruse, scheduled calls may not arrive.

9.3 Fallback behaviour. If an AI conversation cannot be established, the call will still ring and will fall back to your selected audio clip or to silence. A scheduled call that cannot be registered with our servers will be scheduled locally instead and will only ring while the App is open — the App tells you when this happens.

9.4 Consequence. Do not put yourself in a situation whose safety depends on Ruse ringing. Ruse is a convenience and a social tool. It is not a safety net, and it is not a substitute for planning, for telling someone where you are, or for contacting emergency services.

10. Subscriptions, payments and cancellation

10.1 All purchases go through the app store. Ruse is sold exclusively through in-app purchase on the Apple App Store and Google Play. We never see, collect or process your payment details.

10.2 Plans. Ruse offers auto-renewing subscriptions in monthly and annual terms. The exact plan names, prices, billing periods and included allowances are disclosed on the purchase screen inside the App before you buy. Prices vary by country and may change.

10.3 Auto-renewal. Subscriptions renew automatically at the end of each period at the then-current price and are charged through your Apple ID or Google account unless you cancel first. On the App Store, cancel at least 24 hours before the end of the current period; Apple charges for renewal within the 24 hours before the period ends. On Google Play, cancel before the renewal date shown in your Google Play subscription settings.

10.4 How to cancel — iOS. Settings ▸ [your name] ▸ Subscriptions, or https://apps.apple.com/account/subscriptions.

10.5 How to cancel — Android. Google Play Store ▸ your profile ▸ Payments & subscriptions ▸ Subscriptions, or https://play.google.com/store/account/subscriptions.

Cancellation takes effect at the end of the current billing period. Deleting the App does not cancel a subscription.

10.6 Refunds. For App Store purchases, refunds are handled by Apple. We cannot issue, approve or deny them; requests go to https://reportaproblem.apple.com. For Google Play purchases, refunds are governed by Google Play’s refund policy; you may request one through Google Play, and we may at our discretion approve a refund through Google Play Console, though we are not obliged to. Nothing here affects any statutory refund right you have under the consumer law of your country (see §19).

10.7 Free trials and promotions, where offered, convert to a paid subscription unless cancelled before the trial ends. Unused portions of a free trial are forfeited when you purchase a subscription. Promotional pricing applies only for the stated period.

10.8 Restoring purchases. Use “Restore Purchases” in the App to re-associate an active subscription with a new installation or device.

10.9 Price changes. If we increase the price of a subscription, the app store will notify you and, where required, ask you to consent before the increase takes effect. If you do not consent, your subscription will not renew.

11. What happens when a subscription ends

11.1 Triggering a call manually from inside the App remains free forever, with or without a subscription, as do the pre-recorded audio library and recording your own voice.

11.2 When a subscription lapses, paid features stop working: scheduling, insistence patterns, discreet triggers, AI script and audio generation, and live AI conversation, according to the plan you held.

11.3 A discreet trigger you configured while subscribed will silently stop working when your subscription ends. The App will not display a prompt at the moment you use it, because doing so could expose you. Check your subscription status if you intend to rely on a discreet trigger.

11.4 A call you already scheduled while subscribed will still fire, and can still be cancelled, after the subscription ends.

11.5 Your locally stored personas, audio clips and exits are not deleted when a subscription ends.

12. Changes to the App and to these Terms

12.1 We may add, change, suspend or discontinue any feature at any time. We will not remove a material feature you are currently paying for without notice and, where appropriate, a pro-rated remedy.

12.2 We may update these Terms. If a change is material, we will notify you in the App or by updating the “Last updated” date and, where required by law or by app-store rules, ask you to accept the new version before continuing to use affected features. Continued use after a non-material change constitutes acceptance.

12.3 Where an applicable app-store accountability law requires us to notify the app store of a material change to these Terms, the Privacy Policy or our monetisation model so that it can re-obtain consent, we will do so.

12.4 The current version is always available at https://tryruse.com/terms and inside the App.

13. Intellectual property

13.1 The App, its source code, design, user interface, audio library, trademarks, name and logo are owned by Liontude, LLC and its licensors and are protected by copyright, trademark and other laws. Nothing in these Terms transfers ownership to you.

13.2 Feedback. If you send us suggestions, ideas or bug reports, you grant us a perpetual, irrevocable, worldwide, royalty-free licence to use them without restriction, attribution or compensation. Do not send us anything you consider confidential.

14. Privacy

Our handling of personal data is described in the Ruse Privacy Policy at https://tryruse.com/privacy, which is incorporated into these Terms by reference. It explains what leaves your device, who processes it, and how to request deletion. You can delete your server-side data in Settings ▸ Privacy ▸ Delete my data, or at https://tryruse.com/delete-data without installing the App.

15. Suspension and termination

15.1 You may stop using the App at any time by deleting it. Deleting the App removes locally stored content permanently (§3.3) and does not cancel a subscription (§10.4–10.5).

15.2 We may suspend or terminate your access to server-dependent features immediately if you breach these Terms, if we are required to by law, or if continuing to serve you would expose us or others to material risk. Where the breach is not serious and can be fixed, we will try to warn you first.

15.3 On termination the licence in §4 ends and you must stop using the App. Sections 5, 6.4, 13, 16, 17, 18, 19, 20, 21, 22, 23 and 24 survive. Termination for your breach does not entitle you to a refund.

16. Disclaimer of warranties

16.1 The App is provided “as is” and “as available”, without warranty of any kind. To the fullest extent permitted by law, we disclaim all warranties, express, implied or statutory, including merchantability, fitness for a particular purpose, title, non-infringement, accuracy, and any warranty arising from course of dealing or usage of trade.

16.2 We do not warrant that the App will be uninterrupted, timely, secure or error-free; that a call will ring or ring on time (§9); that AI output will be accurate, appropriate or fit for any purpose (§7.3); that defects will be corrected; or that the App will be compatible with future versions of iOS or Android or with your device configuration.

16.3 Some jurisdictions do not allow the exclusion of implied warranties, so some of the above may not apply to you. Nothing here limits warranties that cannot be excluded under the law applicable to you.

17. Limitation of liability

17.1 To the maximum extent permitted by law, Liontude, LLC and its members, officers, employees, contractors and suppliers will not be liable for any indirect, incidental, special, consequential, exemplary or punitive damages, or for loss of profits, revenue, data, goodwill or opportunity, arising out of or relating to the App or these Terms, whether in contract, tort (including negligence), strict liability or otherwise, even if advised of the possibility.

17.2 Without limiting §17.1, we are not liable for: a call that does not ring, rings late, or rings without the configured audio; anything said by an AI voice; any consequence of a simulated call being detected, misinterpreted, or having an effect you did not intend; any harm arising from your reliance on the App in a situation requiring emergency services; loss of locally stored content; or acts of third parties, including app stores, network operators, device manufacturers and AI providers.

17.3 Cap. Our total aggregate liability arising out of or relating to the App or these Terms will not exceed the greater of (a) the total amount you paid for the App and its subscriptions in the twelve (12) months preceding the event giving rise to the claim, or (b) USD 50.00.

17.4 These limitations apply even if a remedy fails of its essential purpose, and are a fundamental basis of the bargain between us. They do not apply to liability that cannot be excluded or limited by law, including liability for death or personal injury caused by our negligence, or for fraud or fraudulent misrepresentation.

18. Indemnification

You agree to indemnify, defend and hold harmless Liontude, LLC and its members, officers, employees and contractors from any claim, demand, loss, liability, damage, cost or expense (including reasonable legal fees) arising out of or relating to: your use or misuse of the App; your breach of these Terms, in particular §5 (Acceptable use) and §6 (Content you create); any recording you made; any content you supplied; and any claim by a third party affected by a simulated call you triggered.

19. Consumer rights

Nothing in these Terms excludes, restricts or modifies any right or remedy you have under mandatory consumer protection law in your country or state of residence that cannot lawfully be excluded. If any provision of these Terms is held unenforceable against a consumer under mandatory local law, that provision applies only to the extent permitted and the remainder stays in force.

20. Governing law and disputes

20.1 These Terms are governed by the laws of the State of Florida, United States, without regard to its conflict-of-law rules, and excluding the UN Convention on Contracts for the International Sale of Goods.

20.2 You and Liontude agree to the exclusive jurisdiction of the state and federal courts located in Broward County, Florida, United States, subject to §19.

20.3 Informal resolution first. Before filing a claim, you agree to contact us at info@tryruse.com and attempt to resolve the dispute informally for at least thirty (30) days.

20.4 These Terms contain no arbitration clause and no class-action waiver. Disputes are resolved in court as set out above.

21. Export control and sanctions

You represent and warrant that: you are not located in, and are not a national or resident of, a country subject to a US Government embargo or designated as a “terrorist supporting” country; and you are not listed on any US Government list of prohibited or restricted parties. You agree to comply with all applicable export control and sanctions laws in using the App.

22. Apple-specific terms

The following apply to your use of the App obtained from the Apple App Store, and Apple’s minimum terms take precedence over anything inconsistent elsewhere in these Terms:

These Terms are between you and Liontude, LLC only, not with Apple. Liontude, not Apple, is solely responsible for the App and its content.
Scope of licence. The licence granted in §4 is limited to a non-transferable licence to use the App on Apple-branded products that you own or control, as permitted by the App Store Usage Rules, except that the App may be accessed by other accounts associated with you via Family Sharing or volume purchasing.
Maintenance and support. Liontude is solely responsible for providing any maintenance and support for the App. Apple has no obligation whatsoever to furnish any maintenance or support services.
Warranty. Liontude is solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. In the event of any failure of the App to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any) for the App to you. To the maximum extent permitted by applicable law, Apple will have no other warranty obligation whatsoever with respect to the App, and any other claims, losses, liabilities, damages, costs or expenses attributable to any failure to conform to any warranty will be Liontude’s sole responsibility.
Product claims. Liontude, not Apple, is responsible for addressing any claims relating to the App or your possession and use of it, including: (i) product liability claims; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) claims arising under consumer protection, privacy or similar legislation. Nothing in these Terms limits Liontude’s liability to you beyond what is permitted by applicable law.
Intellectual property rights. In the event of any third-party claim that the App or your possession and use of the App infringes that third party’s intellectual property rights, Liontude, not Apple, will be solely responsible for the investigation, defence, settlement and discharge of that claim.
Legal compliance. You represent and warrant that you are not located in a country subject to a US Government embargo or designated as a “terrorist supporting” country, and that you are not listed on any US Government list of prohibited or restricted parties (see §21).
Developer name and address. Questions, complaints or claims regarding the App should be directed to: Liontude, LLC, 1319 N University Dr #118, Coral Springs, FL 33071, United States — info@tryruse.com — +1 (954) 800-3932.
Third-party terms. You must comply with applicable third-party terms of agreement when using the App.
Third-party beneficiary. Apple and its subsidiaries are third-party beneficiaries of these Terms, and upon your acceptance, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary.

23. Google Play–specific terms

The following apply to your use of the App obtained from Google Play:

These Terms are between you and Liontude, LLC only. Google is not a party to these Terms and is not responsible for the App or its content.
Google Play Terms of Service. Your use of Google Play, and any purchase made through it, is additionally governed by the Google Play Terms of Service and Google Payments terms.
Support. Liontude is solely responsible for support for the App. Google has no obligation to provide any support or maintenance.
Refunds are governed by §10.6 and by Google Play’s refund policy.
Device compatibility. Ruse relies on operating-system features for call display, notifications and background scheduling. Behaviour varies across Android versions and manufacturers, as described in §9.2.

24. General

24.1 Entire agreement. These Terms and the Privacy Policy are the entire agreement between you and us regarding the App, and supersede any prior agreement or understanding.

24.2 Severability. If any provision is held invalid or unenforceable, it will be limited or removed to the minimum extent necessary, and the remaining provisions stay in full force.

24.3 No waiver. Our failure to enforce any provision is not a waiver of it.

24.4 Assignment. You may not assign or transfer these Terms. We may assign them to an affiliate or in connection with a merger, acquisition or sale of assets, on notice to you.

24.5 Force majeure. We are not liable for any failure or delay caused by events beyond our reasonable control, including network, cloud, app-store or AI-provider outages.

24.6 Notices. Because Ruse has no account and we hold no contact details for you, we give notice inside the App and by posting at https://tryruse.com/terms. It is your responsibility to open the App and read notices shown there. You may give us notice at info@tryruse.com.

24.7 Language. These Terms are drafted in English. Any translation is provided for convenience; in case of conflict, the English version prevails, except where mandatory local consumer law requires otherwise.

24.8 Relationship. Nothing here creates a partnership, joint venture, agency or employment relationship.

25. Contact

Liontude, LLC
1319 N University Dr #118
Coral Springs, FL 33071
United States

Email: info@tryruse.com
Phone: +1 (954) 800-3932
Web: https://liontude.com